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Samsung Electronics to roll out ChatGPT, Gemini and Claude for in-house work to speed AI transition

Samsung Electronics will introduce three major external generative AI services across in-house work as it moves more fully into AI transformation. The company said it will officially roll out the services on June 12 for employees in its Device eXperience division. Staff will be able to use ChatGPT, Gemini Enterprise and Claude and choose the tool that fits each task. Samsung aims to lift productivity, speed decisions and strengthen execution across the organisation.