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AI & Enterprise

Search click-through rate plunges 60 percent; GEO touted as solution for marketing in AI era

Pluszero, a GEO data consulting firm, unveiled an integrated VoC×GEO strategy to counter a search marketing crisis in the AI era. Chief executive Jung Sung-jin said the “zero-click era” is taking hold as users rely on generative AI answers without opening links, with portal search link click-through rates recently plunging 60 percent. He urged marketers to combine SEO with GEO and AEO so AI search engines cite brands first.

Industry

Data centre boom exposes construction industry limits, urgent digital shift needed

A data centre boom driven by the spread of artificial intelligence is bringing long-standing problems in the construction industry to the surface. A shortage of skilled workers, rising materials costs and operational inefficiencies are making digital transformation, especially before construction starts, a key task. Big Tech is expanding investment in data centres, while labour shortfalls and cost increases are leading to more private projects being halted or delayed.

Finance

KakaoBank conversational AI users top 5 million after one year

KakaoBank said on Tuesday users of its conversational AI service surpassed 5 million a year after its launch. The service reached 1 million users within 3 months, 2 million within 6 months and 3 million within 8 months, before exceeding 5 million recently. KakaoBank upgraded its AI system and added investment and card-benefit search features. The company plans to expand AI use across staff work and customer services and strengthen personalized conversations later this year.