| Mobile Web

Naver launches beta of conversational search AI Tab for Naver Plus members

Naver on April 28 launched a beta version of its AI search service, AI Tab, for Naver Plus membership users. The conversational search feature is designed to understand user intent and context and broaden exploration through dialogue. It strengthens links across Naver services such as integrated search, Shopping, Place, Blog and Cafe, supporting steps from browsing to action on a single screen, including reservations and purchases.