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Runningcore and bag customising sweep 2025 fashion-beauty market as tastes fragment

South Korea's fashion and beauty market in 2025 was shaped by increasingly segmented personal tastes rather than a single dominant trend. Musinsa's year-end report said consumer keywords combining lifestyle and preferences spread, led by runningcore, bag customising and niche perfumes. Based on Musinsa Store data from Jan. 1 to Dec. 12, membership topped 16 million and searches reached 425 million. Running-shoe sales rose about 83 percent year on year.