| Mobile Web

Foodmakers boost 'Naver-only' products as platform ties deepen

South Korean food companies are rolling out exclusive products for Naver Plus Store, working with Naver from the planning stage under the 'Naver-only' label. The moves are driven by access to large volumes of search, purchase and review data that can be used to reflect consumer needs in product development and renewals. Naver also seeks to strengthen shopping competitiveness and customer lock-in as e-commerce competition intensifies.