As electric bikes that can carry an adult passenger increase rapidly, calls are growing for separate safety standards for two-person riding. Analysts say riding with two people creates different physical conditions than normal use, requiring additional preparation as e-bikes expand beyond leisure into car-alternative transport. Key issues include manufacturer approval for passengers, total weight limits, braking performance, passenger kits, posture and coordination, bike setup and tire pressure, infrastructure constraints and checking local regulations.

AI advertising solutions firm Moloco said on May 11 it will launch Moloco Ads for Performance CTV. The company said the product will allow app marketers to run performance advertising that drives app downloads and user engagement in home TV viewing environments, where precise performance measurement has been difficult. It said the offering supports access to household-level CTV inventory, transparent performance reporting via MMP integration, and optimisation on an open platform not reliant on proprietary inventory or audience data.