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Games & Commerce

G-Star expands and AGF focuses as Korea game events diverge

Korea’s major game events G-Star and AGF are pursuing different strategies. G-Star is expanding its exhibition scope to include AI services and more overseas and indie developers, while AGF is reinforcing fan-focused marketing by centring displays on upcoming releases and existing intellectual property. This year G-Star will be held in Busan and AGF in Goyang. NCSoft, last year’s main sponsor of G-Star, is serving as AGF’s main sponsor.

Crypto

Banks or non-banks? Last-minute tug of war over won stablecoin issuers

As discussions to institutionalise won-denominated stablecoins near the final stage, South Korea is debating how broadly to allow issuers. Authorities are consulting on issuer eligibility, reserve assets and redemption systems under the planned Digital Asset Framework Act. One option would allow issuance by consortia in which banks hold a majority stake. The Bank of Korea supports introducing private won stablecoins but stresses risks to financial markets and monetary policy as scale grows.

AI & Enterprise

Korean actionable AI agents spread to handle booking and payments in one go

Development of actionable AI agents that link multiple services to complete everyday tasks such as booking and payments is gaining speed in South Korea. Companies are seeking broader partnerships to secure access rights and handle authentication and payments. SK Telecom is building its "Everyone's AI" around its A.dot service, with scenarios spanning medical visits, job seeking and agentic payments. Startup Vooy is expanding integrations via the Open Builders Alliance to increase connectable services.