KT said on Oct. 25 it held the customer cultural festival "2026 KT Voyage Festival" on Oct. 24 at Bundang Central Park in Seongnam, Gyeonggi Province.
The event, now in its 10th year, was held after being renamed from "KT Voyage to Jarasum" to "KT Voyage Festival." KT added programmes that let visitors experience its brand and its products and services alongside the music performances to expand customer touchpoints.
Performers included god, Crush, Roy Kim, Heize, Hye-won Park (박혜원)(HYNN), Confined White and Alice Syndrome. KT explained it assembled a lineup of artists from various generations so a wide range of customers, including families, couples and friends, could enjoy the event together.
KT said, "We will continue to provide differentiated benefits to customers through cultural events," and "We plan to expand opportunities to communicate directly with customers offline."
Jin-ho Lee
jhlee26@d-today.co.kr