Finance

Naver Pay upgrades Pay Pet feature, expands character customization and mini games

Naver Pay said on Thursday it has expanded functions and content for Pay Pet, a character-based points accumulation service. The update strengthens features that allow users to decorate characters and spaces directly, using items across seven categories. Items can be purchased with Pet Cookies earned through check-ins, missions and mini games, or obtained free through events. Naver Pay also added four new characters and expanded mini games from two to six.

Games & Commerce

Baemin develops limited-edition 'BTS Arirang' drink to support small cafes in Jung-gu and Jongno

Woowa Brothers, which operates Baemin, said on Thursday it will offer a limited-edition drink linked to 'BTS The City Arirang Seoul' from April 6 to 19. The company said it aims to connect the economic spillover from large-scale tourism to alleyway commercial districts and help boost sales. It plans to support small cafes in Seoul's Jongno-gu and Jung-gu with recipes, key ingredients, packaging and marketing materials, and run customer discounts through an in-app pickup promotion.