Adobe said on Thursday it has rolled out major updates across Adobe GenStudio, centered on the launch of Adobe Brand Intelligence. The feature continuously learns from static brand guidelines as well as qualitative data such as review feedback and approval or rejection histories, enabling AI agents to automatically create content aligned with brand identity. Adobe also added new workflow agents for Workfront, a campaign brief canvas interface and enterprise Firefly production tools, and will advance 3D digital twin workflows with Nvidia.

Snowflake Chief Security and Trust Officer Mayank Upadhyay said security must be built into the data platform and become part of normal workflows. He said Snowflake is approaching AI security in three layers: protecting large language models, managing agent identity and permissions, and securing the data layer. He highlighted the Horizon Guardrails product and the Natoma acquisition, and stressed fast feedback loops, data sovereignty and zero data retention.