Experts warned that a weakening pay-TV industry could undermine investment in and distribution of K-content, calling for a redefinition of pay-TV’s role as core media infrastructure. At a Seoul seminar, scholars urged shifting regulation from operator-based rules to service-based oversight, expanding autonomy over pricing, products and channel lineups, and strengthening post-hoc enforcement for user protection and fair competition. Speakers also proposed reforms to licensing, mandatory channels and advertising rules.

South Korea\'s National Assembly Science, ICT, Broadcasting and Communications Committee begins second-half activities after ruling and opposition parties completed member assignments. The panel is expected to focus on securing budgets and setting investment priorities for government AI projects, ensuring power supply for AI data centres and chip plants, and overhauling broadcasting and telecom rules. It is also set to debate regulation of false and manipulated information, follow-up work on the AI basic law and media fund financing.