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Generative AI services near 1 trillion won in payments, raising user protection and operator liability issues

South Korea\'s generative AI services market is expanding rapidly, with business-to-consumer payments expected to exceed 1 trillion won this year. Estimated payments for major services totalled 962.3 billion won in January to August, led by Anthropic and OpenAI. As usage grows, authorities are tightening rules on privacy, operator duties under the AI Basic Act and user protection. Cases of inadequate responses to privacy inquiries have already been identified.