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AI & Enterprise

KT applies AI ads to Volvo EX90 campaign, brand searches double

KT said on Tuesday it applied its AI and data-based advertising platform to Volvo’s electric EX90 launch campaign, lifting brand search volume and expanding test-drive sign-ups. The campaign linked KT Square, a large media wall in Gwanghwamun, with KT Genie TV’s Premium G package. KT said it offered a dedicated brand page on Genie TV with vehicle information and content, connected QR codes to test-drive applications, and ran targeted ads based on AI-driven data analysis.

Telecommunications & Media

Broadcast Media Telecommunications Commission moves to build K-FAST ecosystem to open 47 trillion won overseas market

South Korea\'s Broadcast Media Telecommunications Commission is moving to build an advertising-supported free streaming TV (FAST) ecosystem, saying the media industry needs to develop strategies around global distribution platforms such as FAST as advertising revenue declines. At a corporate meeting in Suwon on June 4, the commission heard views from platform operators, broadcasters, channel operators and technology firms. The global FAST market is forecast to grow to 47 trillion won by 2030 from 18 trillion won in 2025.

Telecommunications & Media

Netflix to expand ad placements, introduce vertical ad format in 2027

Netflix will significantly expand where ads appear in its service from 2027, including adding advertising to its smartphone app’s vertical video feed and to podcasts. Ads currently appear mainly during playback of standard horizontal content on its ad-supported Standard plan. Netflix said the plan has more than 250 million monthly active viewers and that 80 percent of members use Netflix at least once a week. It also plans to roll out the ad-supported plan to 15 more countries from 2027.