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Games & Commerce

PlayD supplies AI advertising solution AdInsight to Naver

PlayD, an affiliate of SOOP, has built and supplied Naver with AdInsight, an AI-based advertising operations solution, the company said on Tuesday. Developed for Naver’s ad environment and based on PlayD’s All It platform technology, the tool is aimed at improving efficiency for advertisers managed directly by Naver. Its recommendation service analyses ad data to suggest campaign improvements such as bid adjustments, new creative registration and negative keywords.

Telecommunications & Media

KT to run digital signage ads at CU stores nationwide

KT said on Wednesday it has signed a retail media network business contract with BGF Networks and will operate digital signage advertising installed at about 3,000 CU stores nationwide by linking it to its in-house advertising platform, Baro Advertising. The platform supports ad search, subscription, execution and performance analysis. KT plans to improve advertiser convenience and strengthen execution and media operation efficiency while expanding cooperation with major retail channels.

AI & Enterprise

U.S. court rejects DOJ demand to break up Google ad business, says sale is not only option

A U.S. federal court rejected the Justice Department\'s request to force Google to split up its online advertising business, the Wall Street Journal reported. A judge found Google violated antitrust law but chose remedies other than selling its ad exchange, instead limiting practices that pressured publishers to use Google ad technology. The decision is the second time a court has declined a government push to break up Google, WSJ said.