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Games & Commerce

Kakao adds channel friend acquisition product to Easy Ads platform

Kakao said on July 27 it launched \'Promote Our Channel\', a new product on its Easy Ads platform, expanding beyond its earlier \'Promote Our Store\' offering. The product uses a cost-per-action model in which advertisers pay only when users add a KakaoTalk channel as a friend. Advertisers can set bids per friend addition, choose ad formats and review performance reports. Kakao is also offering coupons and shopping points as part of a launch promotion.

Games & Commerce

KT launches Baro Ad 2.0 for outdoor and IPTV ads on one platform

KT launched Baro Ad 2.0 on Tuesday, upgrading its integrated advertising platform. The direct-sales service lets advertisers handle everything from planning to execution. Baro Ad 2.0 supports integrated operation of KT outdoor and IPTV advertising and partner media on a single platform, enabling campaigns across multiple channels at once. It discloses products, pricing and execution status in real time, reduces intermediaries, and offers data-based services and AI media recommendations.

AI & Enterprise

Meta unveils Muse Spark 1.1 to challenge Anthropic and OpenAI in coding AI

Meta has unveiled a preview of its new model, Muse Spark 1.1, focused on coding and AI agent tasks. Meta is offering the API through its developer portal as it competes with OpenAI and Anthropic in coding AI. The update comes three months after Alexandre Wang took charge of AI and Meta introduced its first AI model. Meta set token-based pricing and provides $20 in free credits for new API accounts.