| Mobile Web

OTT industry speeds monetisation using sports content beyond ads and into paid products

South Korea\'s OTT platforms are accelerating efforts to monetise sports content, including paid products, as major matches boost daily active users. Mobile Index data showed Coupang Play and Tving saw sharp spikes tied to football and KBO baseball. Coupang Play is selling a separate sports pass and linking it to ticket presales. Tving is using KBO to expand long-term users and grow subscription and advertising revenue.