Apple is moving to raise prices for its products, citing a shortage of RAM supply and sharply rising costs, according to remarks by CEO Tim Cook (팀 쿡) in a Wall Street Journal interview. Cook said Apple had absorbed higher costs but could no longer do so. The comments follow a recent change to the Mac mini’s starting price structure. Cook did not disclose the size or timing of any increase.

Apple may eventually add separate subscription fees to some Siri AI features. TechRadar reported that Apple tipster Mark Gurman said Apple could keep existing Siri functions free while moving some generative AI tools behind a paywall. Apple unveiled a new Siri strategy at WWDC 2026 but did not announce a subscription plan. Gurman said conversational replies and image generation could later require a subscription, amid rising costs including payments to Google for Gemini access.