A growing “classic” trend is sweeping the game industry as revenue and playtime increasingly concentrate on older titles despite a rising number of new releases. Data from Steam show record first-half sales, while the share from that year’s new games declines. Similar patterns appear in South Korea’s PC cafes. Publishers are reviving early versions of proven intellectual property, citing lower risk amid soaring development costs, while some warn of limits to nostalgia-led strategies.

SOOP said it will push a platform overhaul in the second half focused on attracting new streamers and boosting user engagement. The company plans to introduce a system where streamers discover and foster new creators, roll out AI-based UI and UX changes, and build an integrated marketing consulting brand by combining advertising capabilities across affiliates. SOOP reported second-quarter revenue of 103.8 billion won and operating profit of 12.6 billion won, both down from a year earlier.