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Games & Commerce
G-Star expands content to AI, webtoons and mobility, reduces reliance on game studios
G-Star, South Korea\'s largest game exhibition, plans to broaden its scope to AI, webtoons and mobility while expanding organiser-led in-house content to reduce dependence on participating game studios. The organisers named expansion of industry and audience reach and increased in-house content as key strategies for G-Star 2026, to be held in Busan in November. AI story platform Crack will be main sponsor, and Hyundai Motor will run a special programme.
Games & Commerce
Korean games hit console sales, as overseas acquisitions and in-house development pay off
Korean game companies are changing how they make and sell titles as PC and console releases deliver solid sales, moving away from mobile MMORPG and live-service domestic revenue models. Recent hits include Krafton’s Subnautica 2 and Pearl Abyss’ Crimson Desert, alongside Nexon-backed Arc Raiders. The industry is increasingly using overseas studio acquisitions, long development cycles on proprietary engines and Steam-led package sales, while facing rising AAA development costs and post-launch update demands.
Games & Commerce
Pearl Abyss\' Red Desert hits 5 million cumulative sales in 26 days
Pearl Abyss said on Tuesday that global cumulative sales of its game Red Desert reached 5 million copies. The company said it achieved the milestone 26 days after release. It said this was a faster pace than the five months it took Clair Obscur: Expedition 33, last year\'s Game of the Year winner at The Game Awards, to sell 5 million copies. ContentFlux data showed heavy Twitch and YouTube activity from March 20 to April 14.
