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Telecommunications & Media

Walmart completes Vibe acquisition, expands connected TV advertising

Walmart has completed its acquisition of streaming TV advertising platform Vibe.co and folded it into its connected TV advertising platform, Walmart Connect. TechCrunch reported the deal, first announced in June, was completed. The Wall Street Journal previously reported Walmart paid $1.4 billion. Vibe operates a self-service platform that helps small and midsize brands run streaming TV ad campaigns across multiple publishers.

Telecommunications & Media

Kim Woo-bin fronts KT\'s \'Now Like This\' new product ad campaign

KT has unveiled a new advertising campaign, \'Now Like This\', and selected actor Kim Woo-bin as its lead model. The company said the campaign reflects its intent to provide products that match customers\' changing daily lives and demand as times change. KT plans to introduce its products and services in stages through the campaign. The first advertisement features \'Genie TV All G\' and highlights access to various video content without additional payments.

Telecommunications & Media

Fox to buy Roku for $22 billion, combining news, sports and streaming

Fox will acquire Roku in a cash-and-stock deal valued at about $22 billion. The boards of both companies have already approved the transaction, TechCrunch reported on Sunday. The acquisition is expected to be completed in the first half of 2027. Fox aims to combine Fox News, its sports channels, its free ad-supported streaming service Tubi and Roku’s connected TV platform, seeking to expand its advertising precision and reduce reliance on traditional broadcasting.