KT is rolling out an advertising campaign featuring actor Kim Woo-bin (김우빈).

KT unveiled its new advertising campaign, 'Now Like This', and tapped Kim as its lead model, it said on Saturday.

The campaign is meant to signal that KT will provide products suited to customers' daily lives and demand, which change with the times. KT plans to introduce products and services that naturally fit into customers' everyday lives in stages through the campaign.

KT said Kim's friendly and sincere image aligns with the company's customer-centric values.

The campaign's first ad features 'Genie TV All G'. It highlights the product's features, including access to a range of video content, such as live broadcasts, replays of dramas and entertainment programmes, and the latest films, without additional payments. Kim conveys the value of Genie TV All G, which offers broad content under a single plan, by showing his daily life enjoying various content on Genie TV.

The Genie TV All G ad will be released through digital channels such as YouTube and through TV advertising. KT plans to follow with a series of 'Now Like This' ads that reflect customers' daily lives.

Kim Young-gul (김영걸), executive director and head of KT's Customer Business Division, said, "This campaign reflects KT's customer-centric philosophy of carefully looking at customers' changing daily lives and demand and providing practical value."