Netflix said on May 13 it invested more than $135 billion in content over the past decade and created more than $325 billion in added value for the global economy. Its “Netflix Effect” report said the company produced series and films in more than 4,500 cities and towns across about 50 countries, creating over 425,000 jobs. The report highlighted Korean titles and cited spending, tourism, consumer demand and language-learning impacts.

Media companies are expanding experiments using AI, with a focus on cutting production costs, developing new genres and improving user experience. Video tools now generate longer 4K content with audio and better character consistency. Broadcasters and studios are testing AI in election coverage, animation and drama, while China pushes commercialisation. In distribution, recommendation algorithms and AI dubbing are becoming core infrastructure. The shift is also raising concerns over copyright, creator protection and review standards.