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Sarandos says South Korea is more than a market for Netflix, a core partner for its future

Netflix co-chief executive Ted Sarandos described South Korea as more than a market and as a key partner in shaping the company’s future. Speaking at an event in Seoul marking 10 years of Netflix service in South Korea, he highlighted the global reach of Korean content. Netflix data showed Korean titles logged more than 12 billion hours of viewing globally from April 2025 to March 2026. Netflix did not announce new investment figures.