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HyperM merges with Roots & Wings to target data and AI-based digital marketing market

Marketing communications company HyperM said on Wednesday it has merged with data and performance marketing specialist Roots & Wings to target the data- and AI-based digital marketing market. Roots & Wings, founded in 2023 by CEO Jang Jae-young, provides targeted marketing, performance ad operations, AI marketing automation and AEO and GEO consulting and execution. After the merger, Jang will oversee digital marketing and an AI marketing lab.