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Games & Commerce

YouTube adds Wconcept to shopping affiliate partners, supports product tags in content

YouTube said on April 22 it has added fashion platform Wconcept as a partner in its shopping affiliate programme. The partnership allows creators to tag items from brands sold on Wconcept in fashion content such as lookbooks, hauls and daily outfit videos. Viewers can click product tags in videos to check information and make purchases without separate searches. YouTube said it will continue expanding shopping partnerships and features.

Telecommunications & Media

LG HelloVision Hello Life unveils original content \'Jihye Pick\'

LG HelloVision’s YouTube channel Hello Life will release its first original content of the year, \'Jihye Pick\', on April 2. The channel surpassed 1 million subscribers in November and now has 1.03 million. Hosted by broadcaster Kim Ji-hye, the lifestyle series features firsthand product and service trials from a consumer perspective. It is split into two categories covering commerce and medical and beauty information.

Games & Commerce

Wiseapp finds teens use learning apps most, people in their 50s favour home shopping

Wiseapp-Retail said on March 31 it analysed the share of users by age group for major mobile apps and found different preferences by age as of February 2026. Users under their teens showed higher use of learning and gaming apps. People in their 20s focused on university, job preparation and content. Those in their 30s used career and self-management apps, while users in their 40s favoured child-related and everyday services. Home shopping apps ranked high among people in their 50s.