Queenit, a lifestyle platform for people in their 40s and 50s operated by RapoLabs, held a 2026 seller meeting at its office in Samseong-dong, Gangnam, Seoul, on Thursday.

The event drew representatives from about 170 partner brands. It was held to share this year’s growth vision and measures to support partners.

This year, Queenit is strengthening support for sellers under “shared growth” as its core value. It plans to raise marketing spending by 40 percent from a year earlier for the “Luck Queen Sale” scheduled for April to drive 30 percent growth in transaction value. It is also pushing a strategy to lift average order value by making “Premium Week,” focused on higher-priced products, a regular feature and by offering free returns and support for design content.

It will also fully launch an incubating program to help new brands settle quickly. It will provide onboarding training and boosting exposure in personalized recommendation areas for newly listed sellers. It will also offer practical benefits, including free support for the planning exhibition “New Star” and advertising operating costs. It plans to run a “creator program” that can raise purchase conversion rates by up to 20 percent by securing short-form videos at no additional cost.

Choi Hee-min (최희민), co-chief executive of RapoLabs, said the growth of Queenit sellers is the platform’s most important value. He said it would continue sustainable shared growth with partners through bigger promotion investment and systematic marketing support.