Wiseapp-Retail, a company that analyses real-time app and payment data, released on March 31 the results of a survey on the share of users by age group for major mobile apps.

The results showed differences in preferred types of apps by age group as of February 2026.

Users under their teens had a high share of learning- and game-focused app use. Classcard (43 percent), QANDA (41.2 percent), Design Keyboard (40 percent), KartRider Rush+ (38.1 percent) and Talking Tom Gold Run (37.7 percent) ranked in that order, showing a tendency to use mobile phones both as learning tools and leisure content.

People in their 20s mainly used apps related to university life, job preparation and content consumption. Everytime (77.5 percent), Korea Student Aid Foundation (64.8 percent), Happy Moonday (53.8 percent), Postype (50.4 percent) and Albamon (47.8 percent) accounted for high shares, with key purposes including university communities, scholarships, part-time jobs and consumption of content based on personal preferences.

People in their 30s used apps focused on careers and self-management. Blind (37.1 percent), Jamgeul Time (34.7 percent), Banksalad (30.7 percent), Saramin (30.4 percent) and Notion (29.1 percent) ranked highly, showing a notable pattern of use that values efficiency and management, such as office-worker communities, financial management and productivity control.

People in their 40s had a high share of child management and everyday service use. Google Family Link (64.3 percent), Hyundai Marine & Fire Insurance (58.0 percent), HiClass (54.9 percent), Hakgyojongi (52.6 percent) and Kids Note (51.5 percent) ranked among the top, showing that child education and a home-centred lifestyle were reflected in app use.

Home shopping apps had a high share of users in their 50s. Hyundai Home Shopping (42 percent), Home & Shopping (39.4 percent), GS Shop (36.3 percent), CJ OnStyle (35.5 percent) and Lotte Home Shopping (35.2 percent) were among the top, showing that a generation familiar with TV home shopping is naturally moving to mobile platforms. It also showed a tendency to choose fashion services tailored to their age group, such as Queenit (37.8 percent).

People aged 60 and older had a high share of users for apps with practical functions and easy access to information. Smart Calculator (27.8 percent), Wongi Weather (23.8 percent), Employment 24 (22.3 percent), Daum Mail (21.5 percent) and Daum (21.3 percent) ranked highly, showing a usage pattern focused on functions needed for daily life, such as calculations, weather and public services.

The survey covered apps with at least 1,000,000 monthly users and excluded apps installed only on a single mobile operating system.