Hello Life, a YouTube channel run by LG HelloVision, will release its first original content of the year, 'Jihye Pick', on Wednesday.

Hello Life became the first channel in the pay-TV industry to surpass 1 million subscribers in November last year and now has 1.03 million subscribers.

'Jihye Pick' is an experiential lifestyle series in which broadcaster Kim Ji-hye (김지혜) tries out products and services herself and evaluates them from a consumer’s perspective. It aims to deliver information across areas including shopping, travel, beauty and health in an entertainment format, positioning itself as a hybrid of information and variety content.

The content is run in two categories. General products and commerce are grouped under 'JihyeDOWN Pick', while medical information and beauty are classified as 'Wise Pick'. In 'JihyeDOWN Pick', Kim visits companies in person, interviews staff and secures lowest-price discount links exclusively for viewers. In 'Wise Pick', she delivers medical and beauty information together with specialist doctors.

In the first episode released on Wednesday, Kim visits Queenit, a fashion platform for women in their 40s and 50s, to put together a lowest-price discount package and unveil a "hidden link" for the first time. 'Wise Pick' is scheduled to be introduced in April.

Kim Do-yeon (김도연), a producer at LG HelloVision, said the programme’s feature is checking what consumers are curious about on their behalf to help with real purchase decisions. He said the company will continue to collaborate with a variety of partners to roll out content covering everyday life, from shopping to medical information.