Competition over new smartphones is shifting from features to color and design as performance gaps between generations narrow. Engadget said on Aug. 12 that the market is entering a phase of gradual upgrades, raising the importance of appearance and finishing. The Pixel 11 series was cited as a key example, with color potentially a bigger draw than new functions. Similar dynamics could extend to the iPhone 18 Pro and other hardware expected this fall.

Google has unveiled its new foldable Pixel 11 Pro Fold alongside the Pixel 11 lineup, with comparisons drawn to the Pixel 10 Pro Fold and Samsung Electronics\' Galaxy Z Fold8. The Pixel fold line is known for a wider, passport-style form factor. The new model is lighter and thinner, adds durability improvements and uses a triple-camera setup. The comparison also highlights differing design priorities such as screen ratio and durability.