LG HelloVision launched a genre-focused VOD streaming service called the \"monthly subscription zone\" on its cable TV service Hello tv, it said on Tuesday. The first service is a Chinese drama-only zone created in partnership with AsiaN, an Asia content-focused programming provider. The service is available on Hello tv channel 133 and allows monthly subscribers to automatically play a lineup of Chinese dramas consecutively.

IPTV operators’ payment rate for broadcast content programme fees has become fixed in the high 20 percent range and remains significantly lower than other content industries, an analysis showed. Lee Sung-min (이성민), a professor at Korea National Open University, presented the findings at a Korea Broadcast Association seminar on Tuesday. He said IPTV’s rate was 28.7 percent in 2024, compared with 72.6 percent for cable operators’ basic channels.