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Games & Commerce

Naver links CRM to SmartPlace to help small merchants attract repeat customers

Naver is linking external customer management solutions to its SmartPlace platform to support offline merchants in securing repeat customers and running marketing. Naver said it introduced a membership integration feature that lets Place owners use CRM services DodoPoint, Payhere and Okpos via SmartPlace. The integration allows benefits such as coupons, discounts and points to be offered more easily on Naver Place and Maps. Naver also plans to expand links with franchise membership systems and enhance connectivity with Npay Connect terminals this year.

Games & Commerce

Naver grapples with pricing in AI investment ahead of monetisation

Naver’s first-quarter revenue rose 16.3 percent from a year earlier, but operating profit grew 7.2 percent as AI infrastructure investment and content procurement costs were incurred first. Its operating margin fell to 16.7 percent from 19.1 percent in the previous quarter. Infrastructure costs rose 32.5 percent and partner and marketing expenses also increased. Naver plans to step up AI advertising monetisation from the second half.

Games & Commerce

Naver to link search and purchases with \'action AI\', profit ramp-up in H2

Naver is making a shift to connect search to transactions a core task this year, focusing on building an uninterrupted flow from search to purchases and reservations around what it calls “action AI”. The company posted first-quarter revenue of 3.24 trillion won and operating profit of 541.8 billion won. It plans to test generative AI ads tied to shopping and local services from the second quarter and begin full monetisation in the third quarter.