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TikTok says South Korea is starting point for trends, plans $50 million investment and double rewards

TikTok plans to invest more than $50 million in South Korea’s content ecosystem this year, it said at a Seoul event on April 2. The company will expand creator support by doubling rewards for Korean-language content from April and launching additional reward and growth programmes from May. It also plans broader cooperation with professional partners across sports, news and entertainment, including FIFA, KBO, K League, YTN and SBS.