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Telecommunications & Media

KT boosts World Cup fervour with Gwanghwamun cheering event to engage citizens

KT held the first Gwanghwamun cheering event for the 2026 North America World Cup with the Korea Football Association and the Red Devils, supporting South Korea’s national team. The company focused on broader public participation, including an AI-based programme using a media wall to generate messages and visual effects in real time. KT also arranged safety measures with stages, screens and more than 250 safety and medical staff.

Games & Commerce

Naver Plus Membership aims for subscription boost backed by World Cup

Naver Plus Membership is seeking a new surge in sign-ups around the 2026 North America World Cup. Naver will exclusively stream all matches online and on mobile via its streaming platform Chijijik, but full HD live broadcasts and complete replays will be limited to Naver Plus Membership or paid Chijijik subscribers. The company is offering coupons and added Naver Pay benefits for new users, while industry figures question whether rights costs can be recouped through subscriptions alone.

Games & Commerce

TikTok says South Korea is starting point for trends, plans $50 million investment and double rewards

TikTok plans to invest more than $50 million in South Korea’s content ecosystem this year, it said at a Seoul event on April 2. The company will expand creator support by doubling rewards for Korean-language content from April and launching additional reward and growth programmes from May. It also plans broader cooperation with professional partners across sports, news and entertainment, including FIFA, KBO, K League, YTN and SBS.