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Games & Commerce

Naver\'s Chzzk hits record monthly users on North America World Cup streaming boost, most new users in their 40s

Naver\'s streaming platform Chzzk posted its highest-ever monthly active users, helped by live broadcasts of the 2026 FIFA North America World Cup. Wiseapp.Retail data showed Chzzk had 5.24 million monthly users in June, up 2.48 million from May, the highest since the service launched. Users in their 40s rose the most, increasing by 780,000 from a month earlier. Other broadcasters’ apps offering World Cup coverage also saw gains.

Games & Commerce

Naver\'s CHZZK nears 4.94 million concurrent viewers for Korea-South Africa match, a World Cup streaming record

Naver\'s streaming platform CHZZK set a record for peak concurrent viewers during South Korea\'s 2026 FIFA North America World Cup group-stage match against South Africa. Naver said the peak reached about 4.938 million, surpassing the previous highs for the Czech Republic and Mexico matches. South Korea lost 0-1 and finished third in the group, with progression to the round of 32 to be decided by comparisons among third-placed teams.

AI & Enterprise

World Cup officiating and tactics enter AI era as SAOT draws attention

AI technology used in stadiums is drawing attention after South Korea won its opening match at the 2026 FIFA World Cup in North America. Semi-automated offside technology has been upgraded with tracking cameras and sensors in the official match ball, and 3D avatars are used for clearer decisions. FIFA also provides teams with a generative AI match analysis tool built with Lenovo. Early technical issues have also surfaced.