[Barcelona, Spain=DigitalToday reporter Jin-ho Lee] South Korea’s “Gwanghwamun Square” appeared in Barcelona, Spain. It was a booth by a South Korean telecoms company promoting Korean-style artificial intelligence (AI). An AI-enabled operator explained the technology and augmented reality (AR) content drew visitors.

KT set up a booth incorporating K-culture at MWC26 on March 2 (local time) and showcased an industrial AX strategy using AI and next-generation communications technologies.

In Hall 4 of the main MWC26 exhibition site, KT’s pavilion looked like a replica of Gwanghwamun Square in South Korea. It vividly recreated key locations such as the statue of King Sejong, the KT Gwanghwamun Building West office and the Sejong Center. At the booth, which also had a Gwanghwamun Station sign and a K-food zone, videos played highlighting the history of South Korea’s telecommunications.

In the theme space incorporating K-culture, KT introduced “Agentic Fabric,” “Agent Builder,” “Agentic AICC” and “Vision Track,” among others. Vision Track was fast enough to analyse 8 hours of video in 10 seconds and find missing people. A KT official said it was due to the effect of its subscription-based platform, “DPaaS,” that manages large volumes of data.

KT also drew attention with its robot platform, “K RaaS (Robot as a Service),” introduced alongside a physical AI strategy that connects robots, equipment and IT systems into a single intelligent ecosystem. K RaaS is designed with a structure optimised for cloud environments. It can monitor and operate and manage, in real time, heterogeneous robots and equipment distributed around the world.

KT held a demonstration in which a robot directly instructed a shelving robot and moved items. The robot features a VLA (Vision-Language-Action) agent and has capabilities for recognition, reasoning and action.

In the network zone introducing KT’s AI network vision, an AI operator named “Yuna” used the company’s AI model “Mideum” to explain the technology. Yuna introduced servers using liquid immersion cooling, AI LAN and quantum key technology to visitors from around the world.

There were also hands-on experiences. In the K-sports zone, South Korea national team football player Lee Kang-in (이강인) was recreated with AI to deliver messages of support to visitors. A football shooting event was also set up to wish for the successful hosting of the 2026 North America World Cup. An AR dance experience program with K-pop idol “Cortys” also drew attention. A large screen showed visitors following Cortys’ moves, and AI recognised their movements and scored them.

In the F&B zone, visitors could experience a smart ordering and payment service based on Hioorder. In the archive zone, visitors could see content marking the opening of “Onmaru” at the KT Gwanghwamun Building West office, and review South Korea’s telecommunications history against the backdrop of Gwanghwamun.

Yoon Tae-sik (윤태식), head of KT’s Brand Strategy Office and an executive director, said it showcased on the global stage a fusion of innovative AI technology and K-culture with Gwanghwamun Square, a symbol of South Korea, as the concept. He said KT would continue to promote its brand value by harmonising technology and emotion.