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AI & Enterprise

Naver, Kakao race to expand shopping recommenders to sellers, creators and users

Naver and Kakao are expanding who can recommend products on their shopping platforms. Naver has introduced a Smart Store feature that lets sellers create content combining images, video, products, coupons and live shopping, and it is also expanding creator-led recommendations through its Shopping Connect affiliate service. Kakao has opened a curator feature in KakaoTalk Gifts that allows any member to share product links and earn commissions under certain conditions.

Games & Commerce

Korea platform membership rivalry heats up: Naver points vs Coupang delivery vs Kakao connections

Kakao has launched a 4,900-won monthly integrated membership and started first-come, first-served sign-ups for a small group of users, intensifying paid membership competition among Korean platforms. Naver Plus Membership also charges 4,900 won and has expanded benefits from shopping points to content and delivery. Coupang’s Wow Membership costs 7,890 won and focuses on shipping and food delivery. Kakao is tying KakaoTalk users to shopping, payments, content, finance and insurance services.

Games & Commerce

Naver Smartstore marks 10 years as seller support expands from DX to AX

Naver has released a report analysing the past 10 years of Smartstore, saying its seller support system has expanded from digital transformation to artificial intelligence transformation. The D-Commerce Report 2026 was jointly researched by teams led by professors Yoo Byung-joon at Seoul National University and Choi Bo-reum at Yonsei University. It tracks support shifting from finance to content, data and logistics, and to personalisation and AI recommendations, and examines which support sellers value at different growth stages.