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Industry

Naver commerce revenue share and user base climb; what is driving the growth?

Naver’s commerce business is extending a steep growth run, with its share of total revenue topping 30 percent for the first time and shopping app users reaching record highs. Multiple factors are seen driving the gains, including a revamped fee structure, expansion of overseas consumer-to-consumer platforms, efforts to strengthen fresh food offerings and the introduction of a shopping AI agent. Brokerages expect strong growth to continue this year.

Games & Commerce

Foodmakers boost \'Naver-only\' products as platform ties deepen

South Korean food companies are rolling out exclusive products for Naver Plus Store, working with Naver from the planning stage under the \'Naver-only\' label. The moves are driven by access to large volumes of search, purchase and review data that can be used to reflect consumer needs in product development and renewals. Naver also seeks to strengthen shopping competitiveness and customer lock-in as e-commerce competition intensifies.

Games & Commerce

Review: Naver shopping AI agent offers thin service despite vast data

A reporter who tested Naver’s Shopping AI Agent 1.0 said the conversational recommendation service struggled to find a desired gaming laptop as conditions were refined. Recommendations repeatedly reverted to earlier picks, drifted to non-gaming models or produced error responses. The agent is in beta and currently limited to digital appliances, living and subscription categories. Naver said it does not prioritise advertising products and plans to expand into beauty and food categories in the first half.