Naver said on Thursday it will run a "Pet Megaweek" promotion for the upcoming World Cat Day, with about 300 pet brands taking part.

The event will run from Aug. 1 to Aug. 9. About 300 major brands from South Korea and overseas, including "Hills", "Royal Canin", "Natourive" and "Dongwon Pet", will take part and sell pet food and hygiene products such as cat litter.

During the event, Naver will issue first-come, first-served discount coupons every day at 11 a.m. and 6 p.m. through the Naver Plus Store application. Naver Plus membership users will also receive separate 7 percent, 10 percent and 15 percent discount coupons. It also plans to run Brand Day introducing daily bestsellers, Experience Deal selling limited quantities of new products for 1,000 won each day, and Lucky Draw, a raffle event for major items.

Key partner brands in Naver's "Pet Voucher" will also join the promotion, including "Fessroom", "Bon Appetit", "Saypet" and "Korea Mars Pet". Pet Voucher is a service that provides extra points and discounts when Naver Plus membership users register pet information and then buy products from partner brands.

As of this month, the number of Pet Voucher users and partner brands surged by about three times and seven times, respectively, from a year earlier, Naver said. The number of new buyers for partner brands also rose by an average of 20 percent, and global pet food brand "Inaba Korea" recorded an indicator showing the number of new buyers increased by about 120 percent.

A Naver official said it planned Pet Megaweek so pet owners can discover a range of products on Naver Shopping at a time when interest is concentrated. The official said Naver will continue to run tailored benefits and distinctive promotions to provide a highly satisfying shopping experience.