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Mobility

Why Socar brought in Tesla: Seed for subscription business

Socar is rapidly expanding its subscription business by offering Tesla Model X and Model S vehicles equipped with supervised Full Self-Driving (FSD). The two models drew about 2,000 pre-bookings within 10 days despite prices of 1.49 million won a week and 3.99 million won a month. The service targets demand in the 1 to 3-week gap between short-term car sharing and monthly long-term rentals, using an auto-renewal structure and positioning FSD vehicles as a top-of-funnel offering.

Industry

Tesla Model S heads for phase-out after 14 years

Tesla is moving to effectively wrap up production of its flagship electric sedan, the Model S, ending a 14-year run. The Model S is seen as more than a luxury EV, changing consumer expectations for electric cars and the wider auto market. Launched in 2012 with an 85 kWh battery and an EPA range of up to 265 miles, it highlighted long-distance EV capability despite limited charging infrastructure at the time.

Mobility

Tesla to start Optimus production in July-August after converting Model S, X line

Tesla will convert the existing Model S and Model X production line at its Fremont plant and start producing the humanoid robot Optimus as early as late July, or by August at the latest. It plans to build the last Model S and Model X in early May and then dismantle the line before installing Optimus-specific equipment. Elon Musk said early production will be slow and this year’s pace is effectively unpredictable.