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AI-era SI business emerges as major tech firms launch FDE push

Views on software customization in enterprise software are shifting as AI agents spread, with some in the industry saying optimization is becoming a future-defining keyword. Calls are growing for system integration-style work to build software to customer needs, with some arguing AI agents without customization struggle in enterprise markets. Major AI firms are expanding hiring of forward deployed engineers and forming joint ventures to support deployments, while executives say deploying agents is complex and requires deep process understanding.