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AI & Enterprise

Will Apple cut prices again after memory shortage eases?

Apple has sharply raised prices for major products, citing a memory supply shortage, and attention is turning to whether it will cut prices again once memory prices stabilise. The company said the increase was unavoidable as memory and key component prices rose without precedent amid the spread of AI data centres. Some in the market see its comments as hinting at a possible rollback, but others say Apple may keep current prices if profitability improves.

Telecommunications & Media

Apple raises Mac, iPad prices 15 to 25 percent; signals possible iPhone hike

Apple has raised prices for its Mac and iPad lines, the Wall Street Journal reported on Wednesday. The increases come a week after CEO Tim Cook said higher prices were unavoidable because memory and storage chip costs had surged. Mac prices rose about 15 to 20 percent and iPads 15 to 25 percent. iPhone prices were unchanged, but Apple signalled possible further increases.

Telecommunications & Media

MacBook may be cheapest now: buying guide for Air, Neo and Pro

Apple’s MacBook prices have generally fallen since the shift to Apple silicon, but the current discount window is drawing attention as memory prices may rise. Apple has mentioned the possibility of future price increases due to memory supply pressure tied to expanding AI demand, according to 9to5Mac. The MacBook Air is seen as the main model, while the new low-cost MacBook Neo lowers the entry price. Supply constraints and a possible MacBook Pro redesign remain variables.