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Games & Commerce

SOOP extends partnership with esports team Gen.G through 2028

SOOP will extend its partnership with global esports team Gen.G through 2028 and broaden cooperation under a strategic deal, it said on Monday. The companies plan to expand esports content and create more opportunities for players and fans to communicate. Players from Gen.G’s South Korea teams across all game titles will conduct exclusive personal live streams on SOOP. Gen.G players will also join existing SOOP content and take part in offline events linked to matches.

Games & Commerce

Will Naver\'s Chzzk benefit again from online World Cup streaming?

Naver’s live streaming platform Chzzk faces another test with exclusive online streaming of the FIFA North and Central America World Cup in June. Chzzk has expanded its user base through major sports and esports broadcasts, but still trails rival SOOP in total watch time and monetisation foundation. Negative public sentiment surrounding the Korea Football Association and weaker interest in the national team could also dilute the expected World Cup boost.

Games & Commerce

Naver grapples with pricing in AI investment ahead of monetisation

Naver’s first-quarter revenue rose 16.3 percent from a year earlier, but operating profit grew 7.2 percent as AI infrastructure investment and content procurement costs were incurred first. Its operating margin fell to 16.7 percent from 19.1 percent in the previous quarter. Infrastructure costs rose 32.5 percent and partner and marketing expenses also increased. Naver plans to step up AI advertising monetisation from the second half.