| Mobile Web

Datarize teams up with Cafe24 on CRM to target Japan e-commerce market

Datarize\'s Japan unit has signed a memorandum of understanding with global e-commerce platform Cafe24 to target Japan\'s e-commerce market, it said on Wednesday. The partners plan to strengthen CRM functions in Cafe24\'s premium operations support service, Cafe24 Pro, and combine their technologies. The companies aim to support Japanese e-commerce firms in using customer data and maximising customer lifetime value through automated segmentation, multi-channel marketing campaigns and AI-based performance analysis and optimisation.