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Telecommunications & Media

LG Uplus hosts \'Legoland RUN\' for 4,000 long-term customers

LG Uplus said on Saturday it held a hands-on event called \"Legoland RUN\" for long-term customers. The programme, held on Friday at Legoland Korea in Chuncheon, Gangwon Province, invited about 4,000 participants who are membership VIP or above and have used its service for at least five years. Participants ran about 5 km and received free one-day passes and commemorative gifts. The company said it is expanding long-term customer benefits and experiences.

Telecommunications & Media

LG Uplus launches value smartphone Galaxy Buddy5

LG Uplus has launched the Galaxy Buddy5, an exclusive value smartphone priced in the 500,000 won range, targeting consumers seeking reasonable spending. It is the fifth model in the U+ exclusive 5G Galaxy Buddy series introduced in 2021 and is based on Samsung Electronics\' Galaxy A17 5G. The phone features a 6.7-inch FHD+ Super AMOLED display, a 50-megapixel rear camera with optical stabilization and a 5,000mAh battery.

Telecommunications & Media

How to improve price-focused spectrum auctions? Scoring system floated as alternative

A proposal has been raised for South Korea to move its telecom spectrum allocation system beyond price-only auctions by incorporating assessments of network quality and coverage. The aim is to overcome an auction structure that can raise spectrum acquisition costs and to encourage voluntary network investment by carriers. The Korea Information Society Development Institute proposed a scoring auction that evaluates both bids and buildout plans, while noting challenges such as designing objective, predictable scoring rules.