LG Uplus is working with distribution platform Sodomall to develop customised AI transformation (AX) solutions for small merchants.

LG Uplus said on Monday it signed a business agreement with Sodomall to support AX for small merchants and strengthen their AI capabilities.

Sodomall is an online and offline distribution platform that supplies food and daily necessities at wholesale-level prices based on nationwide group-buying stores and distribution data. Under the agreement, the companies will cooperate on AX support including in-store AI and telecom solutions, expanding sales channels for small merchants, and exploring new businesses to revitalise local commercial districts.

They will combine LG Uplus' telecom and AI infrastructure with Sodomall's online and offline distribution data to support customised demand forecasting by business operator. They will test a solution that identifies and analyses product groups likely to see higher demand in specific regions or periods by linking the commercial-district analysis service of LG Uplus' small-merchant telecom and AX solution, Urigage Package, with Sodomall's product sales and group-buying data.

The companies will also work together to develop AI and data-based solutions for customer response and improving store operating efficiency. LG Uplus will provide AI and data-based services, and Sodomall will apply its know-how in operating distribution and group-buying platforms.

Im Jang-hyeok (임장혁), head of LG Uplus' enterprise customer group and an executive director, said the companies would expand cooperation based on AI and telecom technology to help improve the business competitiveness of small merchants and provide a differentiated customer experience. He said LG Uplus would continue to expand AX services that reduce management burdens for small merchants and support practical growth.

Seo Deok-ho (서덕호), CEO of Sodomall, said the agreement was a meaningful starting point to help small merchants use AI and data in actual business operations. He said the companies would combine their strengths to take the lead in building an AX ecosystem for small merchants.