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Telecommunications & Media

Netflix not enough for K-content push into North America, FAST seen as breakthrough

Kim Jeong-eun (김정은), head of K20, said North American broadcasting remains an untapped market for K-content and that free ad-supported streaming TV, or FAST, could be the key to entry. She cited data showing broad weekly FAST usage and said K20 supplies channels to multiple global platforms. She also pointed to higher ad rates and cited a case where exclusive FAST distribution outperformed existing OTT results, while calling for policy support.

Telecommunications & Media

Samsung, LG smart TVs seen as global distribution route for K-content as FAST emerges as alternative

A proposal has emerged to use Samsung and LG smart TVs already deployed worldwide as infrastructure to distribute Korean content globally. As plans to combine domestic streaming services into a single platform stall, free ad-supported streaming TV, or FAST, is gaining prominence. Speakers at a policy forum cited rapid growth forecasts for the global and domestic FAST markets and highlighted Korean TV makers\' large installed base. They also called for policy support, content localization funding and a unified control tower across ministries.