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KB Kookmin Bank selects Jang Hang-jun and Kim Eun-hee as new advertising models

KB Kookmin Bank has selected film director Jang Hang-jun (장항준) and drama writer Kim Eun-hee (김은희) as new advertising models. The bank said the move aims to strengthen empathy-based communication with customers and raise brand familiarity. It plans to use their friendly images to make financial services easier and more familiar. A bank official said the pair draw broad public sympathy through their sincere personas.

AI & Enterprise

OpenAI to expand ChatGPT ad pilot to South Korea in coming weeks

OpenAI said on May 8 it will expand its ChatGPT advertising pilot to five countries including South Korea within weeks. The pilot, now running in the United States, Canada, Australia and New Zealand, will also roll out to the United Kingdom, Japan, Brazil and Mexico. Ads will be clearly marked as sponsored content and separated from ChatGPT answers. OpenAI said ads do not influence responses and advertisers cannot access conversations or personal data.

Games & Commerce

Nexon Computer Museum revamps as Nexon Museum, to reopen May 12

Nexon said on April 28 it will revamp the Nexon Computer Museum as the Nexon Museum and reopen it on May 12 after about four months of renovation. Visitors can log in with their Nexon accounts to gather play records from multiple games for a personalised experience. Matched intellectual property appears throughout the exhibition, while guests receive random IP. The museum will feature more than 40 IP, including The Kingdom of the Winds and MapleStory.