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KakaoTalk brand message returns 5 won in sales per won spent

Kakao said an analysis by Hanyang University researchers found KakaoTalk \"Brand Message\" generates about 5 won in sales for every 1 won spent on sending. The study examined 2,510 partners using the service from June 2025 to May 2026. Compared with before sending messages, partners’ sales rose 46.2 percent, repeat purchases 30.7 percent and visitor numbers 16.9 percent. Researchers also estimated annual consumer benefits of 2.44 billion won.