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Games & Commerce

Webtoons look for breakthrough in short-form as growth slows and battle for attention intensifies

Major South Korean webtoon platforms are moving into short-form content as growth slows and competition for users’ time intensifies. Kakao Piccoma is adding a short-form animation category on Japan’s Piccoma, while Naver Webtoon, Ridi and Lezhin Entertainment are building their own approaches. The strategy aims to repackage webtoon and comic intellectual property into short videos to broaden touchpoints and drive paid conversion, with monetisation and revenue sharing emerging as key challenges.

Games & Commerce

Kakao Entertainment launches co-CEO system with Ko Jeong-hee and Jang Yoon-joong

Kakao Entertainment said on March 26 it has officially launched a co-CEO system with Ko Jeong-hee (고정희) and Jang Yoon-joong (장윤중) after completing the appointment process through a regular shareholders meeting and board meeting on March 25. The company plans to enhance IP and platform synergies and focus on expanding its global fandom. It also created a chief platform officer role and a Global Growth Center.

Telecommunications & Media

LG Uplus boosts benefits for long-term customers with monthly cultural invitations

LG Uplus said on Saturday it will strengthen benefits for long-term customers by designating the last Thursday of each month as Long-term Customer Day under its U+Toople membership programme. It will provide premium food, beverage and cultural benefits and plans to offer regular experiential culture and leisure perks this year. In February it will raffle gift sets for eligible VIP customers. It will also expand general benefits, including online learning offers and holiday promotions.