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Games & Commerce

KakaoFriends partners with Riot Games for Worlds 2026

Kakao said on Wednesday it will team up with Riot Games for online and offline KakaoFriends collaborations to mark the 2026 League of Legends World Championship, known as Worlds 2026. Kakao will sequentially release content that reinterprets key League of Legends scenes and music using KakaoFriends characters. Offline, it will join Riot Games’ official pop-up event in Seoul. Kakao also plans global marketing during the November Worlds period.

Games & Commerce

KakaoMap to offer dedicated map for Octoberfest Seoul 2026

Kakao said on Thursday it will offer a dedicated map for Octoberfest Seoul 2026 on KakaoMap in cooperation with Deutsche Oktoberfest Korea. The event, officially approved by the city of Munich, will be held in South Korea for the first time from Sept. 12 to 21 at the Oil Tank Culture Park in Seoul’s Mapo district. Users can view venue layout, booth locations, menus and facilities, and share real-time updates via the app’s on-site chat function.

Games & Commerce

Kakao to run \'RunTogether\' virtual running event, offer race entries

Kakao said on Thursday it will hold three virtual running events throughout September ahead of the Kakaofriends Run 2026 race on Oct. 10. The first event, RunTogether, will run through Sept. 10 and is linked to Kakao Map’s Run Together feature. Participants can follow recommended courses or complete a self-guided run of at least 3 km and post proof on Instagram. Kakao will draw 50 winners and give each two race entries.