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Games & Commerce

Kakao bets on connection by linking AI and membership around KakaoTalk

Kakao is bringing major services such as AI, membership, shopping and reservations into KakaoTalk to link users from chats to service use. The company launched a 4,900 won monthly Kakao Membership that bundles benefits across multiple Kakao services. Kakao is also expanding AI functions inside KakaoTalk, connecting internal and external services and aiming for 10,000,000 monthly active users for in-app AI by year-end. The strategy seeks to convert KakaoTalk’s user base into transactions across other businesses.

Games & Commerce

Korea platform membership rivalry heats up: Naver points vs Coupang delivery vs Kakao connections

Kakao has launched a 4,900-won monthly integrated membership and started first-come, first-served sign-ups for a small group of users, intensifying paid membership competition among Korean platforms. Naver Plus Membership also charges 4,900 won and has expanded benefits from shopping points to content and delivery. Coupang’s Wow Membership costs 7,890 won and focuses on shipping and food delivery. Kakao is tying KakaoTalk users to shopping, payments, content, finance and insurance services.

Games & Commerce

Kakao launches first integrated membership for 4,900 won a month

Kakao will launch a 4,900-won-a-month integrated membership bundling affiliate services including Gift, Tok Deal, Kakao Pay and Melon. The company said it will begin first-come, first-served sign-ups for a small group of users. Benefits include shopping points worth 0.5 to 5 percent of spending, Kakao Pay points for payments, monthly content choices between Emoticon Plus and Tok Cloud, and perks across KakaoPage, securities, insurance and music streaming.