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Games & Commerce

Korean game makers diversify growth beyond mobile MMORPGs to PC, console and overseas

South Korean game makers are expanding growth beyond mobile MMORPGs into overseas markets, PC and console, and casual genres. Pearl Abyss and Krafton posted sharp gains as global PC and console titles lifted sales. Netmarble, NC and Nexon added overseas, platform and genre revenues while maintaining core franchises. Kakao Games and Devsisters pursued diversification but reported quarterly losses, highlighting that rising sales do not automatically translate into higher profit.

Games & Commerce

G-Star expands content to AI, webtoons and mobility, reduces reliance on game studios

G-Star, South Korea\'s largest game exhibition, plans to broaden its scope to AI, webtoons and mobility while expanding organiser-led in-house content to reduce dependence on participating game studios. The organisers named expansion of industry and audience reach and increased in-house content as key strategies for G-Star 2026, to be held in Busan in November. AI story platform Crack will be main sponsor, and Hyundai Motor will run a special programme.

Games & Commerce

Game makers put proven IP front and center to cut new title risk

As development costs rise and hits become harder to predict, South Korean game companies are turning to proven intellectual property to reduce release risk. Rather than building new worlds and characters from scratch, they are adapting web novels and webtoons that already have readers and fandoms to secure early users and ease marketing burdens. Nexon, Netmarble and Kakao Games are preparing new titles based on such IP, though the industry says strong execution still determines success.