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Games & Commerce

Com2uS launches TheMileS 5G plan for \'Com2uS Pro Baseball\'

Com2uS said on Monday it is working with brand-specific telecom service provider TheMileS to launch a dedicated 5G plan for its Korea Baseball Organization (KBO) League mobile baseball game series, \'Com2uS Pro Baseball\'. Pre-orders begin on Monday through Miles Club, with an official launch set for May 6. The plan comes in two tiers, Light and Plus, and offers Naver Pay point benefits during the pre-order period and game items for subscribers.

Finance

Baseball season returns as South Korean banks heat up \'baseball marketing\'

South Korean banks are stepping up baseball-themed marketing ahead of the 2026 KBO League season, rolling out products that combine deposits, cards and digital content. Shinhanc Bank launched a savings product with rates linked to team performance and expanded discounts on its delivery app. NH Nonghyup Bank offered a high-rate product tied to NC Dinos. Regional lenders promoted team-linked deposits, while Gwangju Bank introduced a KIA Tigers card with ticket and cashback benefits.

AI & Enterprise

ADT Caps signs official sponsorship deal with KBO for 2026 KBO League

SK Shieldus\' physical security brand ADT Caps has signed an official sponsorship agreement with the Korea Baseball Organization for the 2026 KBO League, it said on Tuesday. The sponsorship is aimed at spotlighting the value of defense on the field and promoting the ADT Caps brand image. It will launch daily short-form defensive highlight content on KBO social media, run a monthly feature for a standout defender, and present annual position-by-position defensive awards at year-end.