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Apple seen as only major maker to raise shipments despite 14 percent smartphone market contraction forecast

Apple is expected to be the only major smartphone maker to increase shipments this year even as the global market slumps on surging memory prices, a report said. Analysts at GF Securities forecast Apple’s 2026 smartphone shipments will rise 4 percent to 257 million units, while global shipments fall 14.2 percent to 1.08 billion. They see Apple widening its lead over Samsung Electronics and keeping the top spot for a third straight year.