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Games & Commerce

Naver secures Inspire Arena naming rights, to rebrand as Naver Arena from December

Naver has signed a naming-rights contract with Inspire Resort and will change the official name of Inspire Arena to Naver Arena at Inspire from December. Naver said the agreement takes effect in December and will run for three years, but it did not disclose the contract value. The partners plan to broaden cooperation from performances to on-site services and technology, including N Pay services and Naver Labs digital-twin-based AR navigation.

Industry

Christopher Jarzynski, creator of Jarzynski equality, wins Lee Hwi-so Award

South Korea\'s Ministry of Science and ICT and the Asia Pacific Center for Theoretical Physics (APCTP) selected Christopher Jarzynski, a chair professor at the University of Maryland, as the 2026 Lee Hwi-so Award recipient. The award, established in 2012 by APCTP and the Korean Physical Society, honors the late physicist Lee Hwi-so. Jarzynski is recognized for work in nonequilibrium statistical physics and thermodynamics.

AI & Enterprise

Salesforce, Inspire to cooperate on AI transformation in MICE business

Salesforce will work with Inspire Entertainment Resort to 추진 an AI transformation in the MICE business segment, the company said on Tuesday. The partners will cooperate in stages, from integrating sales data to building an AI-based decision-making system, aiming to create a new B2B sales model in the hospitality and MICE industry. Inspire plans to roll out Salesforce Sales Cloud across its MICE B2B sales organisation and link existing Delphi data with Salesforce customer and sales activity data.