11st is expanding the promotion period of its in-house 'Monthly 11th' event from 3 days to 11 days.

11st said on Feb. 27 it will run the March edition of Monthly 11th from next month on March 1 to 11. It will issue discount coupons daily and run shopping segments such as time deals and live broadcasts.

The company will spotlight digital and home living products to target demand for March's back-to-school season and the wedding and moving season. Participating brands include Samsung Electronics, LG Electronics, Roborock, Dreame, Hanssem and Braun.

A live broadcast selling LG Electronics home appliances at online lowest-price levels will also be held 9 times during the event. The first broadcast at 9 p.m. on March 1 will feature the LG Whisen Objet Collection tower air conditioner, the LG PuriCare 360-degree air purifier and the LG TROMM Objet Collection WashTower (24 kg washer and 20 kg dryer). It will offer benefits such as gift certificates and 11Pay point accrual for customers who purchase during the broadcast.

During the event, 11st will issue once per day per ID a 2,000 won basket discount coupon that can be applied to products carrying the '11th' emblem, for purchases of 20,000 won or more. On the last day of the event, on March 11, it will additionally provide a 3,000 won basket discount coupon for purchases of 40,000 won or more. For free-membership 11st Plus members, it will additionally provide 1 basket discount coupon per ID during the event offering 7 percent off, up to 5,000 won.

It is also converting its welcome coupon pack into an always-on benefit. New and dormant customers with no purchase history in the past 3 months can receive discounts of up to 110,000 won at any time. The coupons are not limited to specific categories and consist of 6 types in total: 2 basket coupons, 1 Shooting Delivery coupon, and 3 category coupons for beauty, luxury goods and furniture. They are provided once per ID.

In its 'One Day Big Deal', which discounts products from 1 issue-rising brand for a day, it will run special-price promotions for the luxury resort Inspire on March 3, sofa specialist Jacomo on March 5, and robot vacuum brand Narwal on March 10.

It is also running a new participation event called 'Collect Golden Eggs'. Customers can receive random points each time they crack a golden egg collected by completing missions.

Ko Kwang-il (고광일), head of 11st's sales group, said the company has expanded the event period to 11 days so more customers can enjoy the benefits of Monthly 11th for longer.