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Telecommunications & Media

YouTube dominates U.S. TV market with 1.8 times Netflix viewing

YouTube, not Netflix, was the most-watched streaming platform on U.S. televisions, as ad-supported free services also expanded their presence, the report said. Nielsen data for July showed YouTube took 14.2 percent of total U.S. TV viewing time, about 1.8 times Netflix’s 7.8 percent, while streaming overall accounted for 49 percent. The tally measured viewing time on TV screens, excluding smartphones and YouTube TV live viewing.

Telecommunications & Media

Elon Musk to invest $1 billion in Skydance as funding draws attention

Elon Musk is reported to have invested about $1 billion in newly created media company Skydance. The investment was reported days after Paramount acquired Warner Bros. Discovery for $110 billion and launched an integrated company. The new entity is combining platforms and networks including Paramount+, HBO Max, CBS and CNN. Musk’s funds were reported to coincide with additional contributions from existing investors, with Laurene Powell Jobs also involved.

Games & Commerce

Netflix confident despite drop in viewing time, hints at price hikes and more ads

Netflix has set stronger monetisation as a key task amid concerns over falling viewing time. It said it would raise prices when needed and increase advertiser demand, while expanding originals, live events and third-party content. Viewing metrics have declined, and Netflix has carried out layoffs and executive changes. It cited NFL broadcasts, a Grand Theft Auto VI preview and a TF1 partnership as expansion examples.